The following business plan outline is intended to be straightforward and efficient in communicating the key elements of the budget. The budget has been broken down in four stages: development, production, post-production and branding & PR.
*FOREIGN MARKETS AND DIGITAL SALES
This series has been created with an international audience in mind and reaching international markets is key to our business success and to the promotion of our featured artists. These charts do not include international and digital sales projections, nor they include sales commissions and fees. We could easily multiply that if we work with the right sales agent. For more details see business plan.
Hello Stranger has been designed as a multi-season series. Every season will take about ten months to produce from the beginning of principal photography to the delivery of the full season for broadcast. This is a cost efficient production with a fast-paced shooting and editing schedule and a quick turn-around. The first season will have 8 episodes plus a pilot but all 9 episodes will be shot at the same time.
Here is an outline of our production timeline :
- DEVELOPMENT (3-4 weeks) – Booking, production schedule, visual planning.
- PRODUCTION (September 2016 to May 2017) – Production begins for all eight episodes and pilot.
- POST (October 2016 to July 2017) – Post-production begins two weeks after principal photography.
- PREMIERE PARTY – Pilot episode premieres at a PR event during SXSW (March 2017) with all season one bands performing. If we go with PBS, we would have a similar event during the PBS Annual Meeting (May 2017).
- GLOBAL TV SALES – We will be working with international sales agent to present Hello Stranger at Cannes's MIPTV, the premier global TV & entertainment media market (Aprils 2017)1.
- DISTRIBUTION (Fall 2017)– We'll be ready for distribution August 2017 (US broadcast, foreign markets, VOD, Netflix/Amazon, STEAM, Southwest Airline, DVD, etc)
The budget outline has been made with PBS distribution in mind and with the majority of funding coming from five underwriters, so we would have to cover this with licensing fees if we choose to go with a commercial network. Additional revenue will come from foreign and digital sales, VOD, donors and crowd-funding.
HELLO STRANGER WAS CREATED WITH PUBLIC TELEVISION BROADCASTING IN MIND BUT THE SCOPE OF THE PROJECT GOES BEYOND TELEVISION. OUR MULTI-PLATFORM APPROACH TO ENGAGE A SMART AND ENERGETIC GLOBAL AUDIENCE WILL TAKE MANY FORMS INCLUDING SUCH DIVERSE MEDIUMS AS RADIO AND STREET ART.
BROADCAST AND DIGITAL DISTRIBUTION
Our current goal is to first distribute the series in the US through PBS PLUS. PBS PLUS is an optional programming service for public television stations, providing fully underwritten series and specials. Over 99% of PBS stations subscribe to this service - reaching 100% of national TV households. Annually, stations are provided with approximately 600 hours of programming. This could give great exposure and credibility to our brand, our bands, and our sponsors. The series will be available on the PBS app temporarily before moving it Netflix, Amazon, Hulu, etc. We will work with a foreign sales agent and international media markets to reach as many markets as possible.
As part of the series branding we have created SONORO and sonoro.tv to lead the series' transmedia efforts and to develop additional music content around the show. We'll also partner with music bloggers to get the word out about the series and to write original content about music and the state of the industry. SONORO will also have YouTube and iTunes channels to generate traffic to our series.
RADIO & PODCAST
Hello Stranger will make an easy to produce radio & podcast series, because we already own the content, and will work in a similar way to the PBS deal. We’ll be working with a radio producer on production of the audio version.
EXTRAS & BTS PROMOS
We’ll have a full time promo producer creating BTS of the series and additional content to engage our global audience online and support our foreign sales efforts. We'll also partner with a recording studio to record unique multi-camera performances that we can cross promote with the band, studio, PBS and NPR.
Circo Sonoro is a community outreach and oral history project. The plan is to transform an RV into a recording studio and travel around the country recording music, having community screening, creating murals and taking pictures of musicians around the country. We’ll partner with Alan Lomax's foundation Association for Cultural Equity and will donate the recordings to the Library of Congress. This project will also originate plenty of original content for our social media channels as well as publicity opportunities.