HELLO STRANGER WAS CREATED WITH PUBLIC TELEVISION BROADCASTING IN MIND BUT THE SCOPE OF THE PROJECT GOES BEYOND TELEVISION. OUR MULTI-PLATFORM APPROACH TO ENGAGE A SMART AND ENERGETIC GLOBAL AUDIENCE WILL TAKE MANY FORMS INCLUDING SUCH DIVERSE MEDIUMS AS RADIO AND STREET ART.
BROADCAST AND DIGITAL DISTRIBUTION
Our current goal is to first distribute the series in the US through PBS PLUS. PBS PLUS is an optional programming service for public television stations, providing fully underwritten series and specials. Over 99% of PBS stations subscribe to this service - reaching 100% of national TV households. Annually, stations are provided with approximately 600 hours of programming. This could give great exposure and credibility to our brand, our bands, and our sponsors. The series will be available on the PBS app temporarily before moving it Netflix, Amazon, Hulu, etc. We will work with a foreign sales agent and international media markets to reach as many markets as possible.
As part of the series branding we have created SONORO and sonoro.tv to lead the series' transmedia efforts and to develop additional music content around the show. We'll also partner with music bloggers to get the word out about the series and to write original content about music and the state of the industry. SONORO will also have YouTube and iTunes channels to generate traffic to our series.
RADIO & PODCAST
Hello Stranger will make an easy to produce radio & podcast series, because we already own the content, and will work in a similar way to the PBS deal. We’ll be working with a radio producer on production of the audio version.
EXTRAS & BTS PROMOS
We’ll have a full time promo producer creating BTS of the series and additional content to engage our global audience online and support our foreign sales efforts. We'll also partner with a recording studio to record unique multi-camera performances that we can cross promote with the band, studio, PBS and NPR.
Circo Sonoro is a community outreach and oral history project. The plan is to transform an RV into a recording studio and travel around the country recording music, having community screening, creating murals and taking pictures of musicians around the country. We’ll partner with Alan Lomax's foundation Association for Cultural Equity and will donate the recordings to the Library of Congress. This project will also originate plenty of original content for our social media channels as well as publicity opportunities.